This for me was my final year I knew I would have to work hard as the pressure was on I it would not be so calm as the previous years. I choose ENVD as I wanted to stretch my learning abilities and look for information to places that I would not look in. The idea of expanding our minds and deciphering the foundations of being an entrepreneur, addressing the feasibility of ideas in a creative and innovative way, to help visualise processes of thought made it completely distinct to other modules.
The format of classes within the year was unique with emphasis on group and creative interactions, providing critical help when putting forward and ideas and analysing the different dimensions of it. Furthermore the lectures took step by step stages where they took us as a class through the stages on idea creation, experimentation (toothbrush day), feasibility and so on, this process made the lessons learnt from it rewarding enough and slowly help build confidence and techniques in evaluating ideas and there potential. And days like the toothbrush day helped discover the truth and worth of any innovative idea and how we should seek to innovate wherever possible.
The lectures stretch my potential in terms of using a persons imagination, what stood out with me personally would be ‘Communicating Your Idea’. This drawed on previous lectures of need identification and how that disseminated into cognitive, emotional and physical needs that would needed to have your idea to work. This main foundation was for any innovative idea whether it could meet these needs was prominent in key assignments that where undertaken. And this was conveyed through storytelling a prime example Corrine gave us was the ‘Girl Effect’, this short video conveyed these 3 needs presenting a message of a coherent vision of the world and organizing facts in new ways. In addition it used empathy to experience something you can’t experience, and there are more ways to tell a story and how that can evolve into something else – http://macekingston.wordpress.com/2011/10/07/sharing-empathy-through-storytelling-personas/ . Story’s are part of culture; they communicate values making them memorable and eye-catching and help us infer causality and relationships.
Another lecture which stood out for me was ‘Marketing, Design & Branding’. Here Corrine identified that the storytelling we did in previous lectures impacts on what our brand is and our brand is important – http://newbrandstories.com/ . This lecture was informative and offered great insight into the ideas of branding especially how important it is, how it is linked in with marketing and what you are trying to put across with that brand image/logo. The future for branding is important more than ever in this digital era – http://www.briansolis.com/2012/03/the-importance-of-brand-in-an-era-of-digital-darwinism/ .
Bright Ideas for me put things into context businesses creating a competitive nature and the process of ideas being created and placed to precision that things can be understood clearly. Entering the ideas even if I didn’t win installed confidence that my idea itself even though it wasn’t something could get so far. Bright Ideas was for me fun and was something innovative at play and it was that playfulness to help develop an idea is something that helps motivate us to be more creative – http://the99percent.com/articles/7080/IDEO-Big-Innovation-Lives-Right-on-the-Edge-of-Ridiculous-Ideas .
Dragons Den experiences overall offered up a challenge in creating a feasible idea based on what we have learnt offering up honest criticisms and feedback on the ideas presented to them. I put all my effort into the final business plan and made sure all the tasks where completed making sure that everything was done correctly and to the best of the group’s ability. Overall I found the group experience enjoyable organizing routines to meet and adjusting for each member’s needs and requirements in terms of writing up sections of the canvas. This experience allowed me to apply the skills that we had been taught in previous ENVD lectures into practice most likely standing up and presenting the idea to the Dragon’s.
For the final presentation I was confident that it would go smoothly, we had practised for a few times and where well in the time limit so it was second nature to us. We developed it so the pitch was to the point and allow questions to be asked as well as keeping within the limits. For the class and presentation we showed the potential, growth and steps we had taken to develop the idea. The presentation helped develop skills in interacting and dealing with people directly incorporating the networking skills developed from the Bright Ideas competition.
For me the penultimate lecture of the year where Corrine put forward to us ‘What do you want in life?’ looking at the philosophical view of entrepreneurship by reading Clay Christensen’s address to the Harvard Business School students in 2010, put things in perspective of what I have achieved over this final year in ENVD. And when listening to the speech I was quite moved by it and especially what had happened to the person writing it, to install that unique viewpoint was interesting and made me remember a photographer I saw on Google+ which when I saw install a similar emotion to what was being read – https://plus.google.com/photos/114153859732710523651/albums/5724540824438578737 .
I would say on a final note that my attendance to the class was above 80% and that I feel proud of that but what I would most like to comment, was that though work set I was organized, I lack which for me personally I see as a flaw was the completion of the blogs with the introduction to WordPress. This idea was new to me and therefore I lack skill and motivation to summarise what had been learnt and its benefits to us from lectures, I see now I should have prioritised better in organizing the time and self-motivate a way to incentivised reason to write the blog’s but I did not and that is something I regret now. The future, businesses themselves are not organism but instead are dynamic creations anticipating and co-creating assumption – ‘Levie & Lichtenstein (2009)’
Levie, J. & Lichtenstein, B.B. (2009) A Terminal Assessment of Stages Theory:
Introducing a Dynamic States Approach to Entrepreneurship, Entrepreneurship Theory and Practice, pp.1-61
99 Percent.com. (2010) IDEO: Big Innovation Lives Right on the Edge of Ridiculous Ideas, Available at: http://the99percent.com/articles/7080/IDEO-Big-Innovation-Lives-Right-on-the-Edge-of-Ridiculous-Ideas . [Accessed 24/04/12]
Brain Solis. (2012) The Importance of Brand in an Era of Digital Darwinism, Available at: http://www.briansolis.com/2012/03/the-importance-of-brand-in-an-era-of-digital-darwinism/ [Accessed 24/04/12]
Leodor Selenier. (2012) The Tutu Project | Breast Cancer Awareness, Available at: https://plus.google.com/photos/114153859732710523651/albums/5724540824438578737 [Accessed 24/04/12]
MAC Kingston. (2011) Sharing empathy through storytelling & personas, Available at: http://macekingston.wordpress.com/2011/10/07/sharing-empathy-through-storytelling-personas/ [Accessed 24/04/12]
New Brand Stories. (2012)Storytelling to create impact brands, Available at: http://newbrandstories.com/ [Accessed 24/04/12]